A UNIQUE

OFFERING FOR COMPANIES

enabled by blockchain technology

CUSTOMERS MANAGEMENT​

Upselling costs only 24% of what selling to a new customer costs

An Innovative Marketing Platform to Manage and Enhance Your Customer Base. With the power of blockchain technology and artificial intelligence, gain deeper insights into your customers and uncover valuable insights

POST-SALES MANAGEMENT​

Post-sales is the bridge that connects a single purchase to a lasting customer relationship

Post-sale management is crucial for establishing an ongoing connection with your customers. Our technology provides an easy-to-use and intuitive tool, which is also valuable for extracting value from an activity that would otherwise be a pure cost for the company

PRODUCT STORYTELLING

Enhancing product value through vertical and innovative communication

For businesses, it’s increasingly important to leverage their products by communicating in a simple and digital manner with their customers. Furthermore, our technology enables transparency for customers on increasingly sought-after aspects, such as product sustainability

SECONDARY MARKET

Strategic handling of the 2nd market amplifies the brand’s reputation and reinforces the desirability of new offerings

The market teaches us the importance of strategically managing used items to support the sale of new products. Assist your customers through innovative methods of buying and selling your watches

With Ipsum technology, companies can enter the NFT revolution, easily creating new digital experiences for customers.

A web-based software designed to assist businesses of all sizes in initiating or enhancing their post-sale and marketing management. It offers:

  • An ‘entry-level‘ platform, instantly activatable at low cost, though not customizable
  • A ‘white-label‘ solution that is fully customizable, allowing businesses to provide their customers with a branded experience and focus on key functionalities

the CONSULTANCY HEART

Adopting new technology can often be complex for a company, and mastering it to extract the right value is even more challenging.

That’s why Ipsum offers a unique approach in the market, providing consultative support to businesses in every phase, from ideation to post-implementation.

Starting from a solid technological foundation, Ipsum can provide the most suitable customized solution to meet the client’s needs, encompassing both technological and strategic aspects of the business.

Blockchain strategy design

Identifying needs and opportunities, defining business objectives, and mapping out the roadmap

Implementation & customization

Integration into current business processes, defining customer delivery methods, identifying the best technology and designing new processes

Post GO-LIVE support

Resource training, support for advanced data analysis and value extraction, technology fine-tuning, and process refinement

Technology is at its best when it’s 

transparent to the user

Blockchain & AI

are amazing technologies

to manage customers

Ipsum leverages best-in-class blockchain technology to deliver the best possible digital identity, coupled with a unique combination of artificial intelligence to deeply analyze your customer base:

3 TECHNOLOGICAL PILLARS

DIGITAL IDENTITY

A digital certificate that uniquely identifies the physical good, collecting:

  • photos
  • specifications
  • history & ownership

 

The Digital Identity follows the physical good throughout his life, enriching itself with all the relevant events

RWA token & BLOCKCHAIN

Digital identity secured via blockchain technology:

  • Each Digital Identity is a Real Word Asset (RWA) token: a digital representation, via NFT, of real-world goods.Essentially the on-chain version of off-chain goodies.
  • The NFT is a unit of data that certifies a digital asset to be unique and therefore not interchangeable
  • Blockchain registers the NFT and store it in an immutable and perpetual way

Artificial intelligence

The combination of blockchain and artificial intelligence creates a powerful synergy that enables businesses to:

  • Gain deep insights into their customers
  • Enhance and optimize their internal processes
  • Optimize their marketing activities

BLOCKCHAIN TECHNICAL ADVANTAGES

NOT DUPLICABLE

Each Digital Identity is unique and cannot be duplicated. In addition, it is impossible to create more than one Digital Identity for each physical asset.

DECENTRALIZED

Registered on a distributed database for added security and transparency.

IMMUTABLE

Digital Identity be changed by anyone! It can be enriched with the most relevant events of its history, but the recorded information cannot be manipulated.

PERPETUAL

Once created, the Digital Identity will exist forever! Regardless of Ipsum.

IPSUM USER INTERFACE

Today blockchain is a quite  complex technology. 

Ipsum allows users to exploit all the benefits from the blockchain without its complexity:

NO CRYPTOCURRENCY​

Cryptocurrency is the first pain point of most blockchain based applications. To use our platform neither brands nor customers need to buy cryptocurrency!

FREE FOR USERS

Out platform is complete free for basic users! Receive the digital identity, require or send a proof of ownership and transfer the certificate for free!

NO WALLET MANAGEMENT

Forget about addresses or difficult mnemonic-phrase to manage your wallet Forget also about the fear of lose everything! We support you managing your wallet

Easy for customers, easy for companies

mobile APP, experience, tracking, property transfer, revision
dashboard for brand and autorized dealer, analysis and digital certificate control

Blockchain & AI

are amazing technologies

to manage customers

Ipsum leverages best-in-class blockchain technology to deliver the best possible digital identity, coupled with a unique combination of artificial intelligence to deeply analyze your customer base:

3 TECHNOLOGICAL PILLARS

DIGITAL IDENTITY

A digital certificate that uniquely identifies the physical good, collecting:

  • photos
  • specifications
  • history & ownership

 

The Digital Identity follows the physical good throughout his life, enriching itself with all the relevant events

RWA token & BLOCKCHAIN

Digital identity secured via blockchain technology:

  • Each Digital Identity is a Real Word Asset (RWA) token: a digital representation, via NFT, of real-world goods.Essentially the on-chain version of off-chain goodies.
  • The NFT is a unit of data that certifies a digital asset to be unique and therefore not interchangeable
  • Blockchain registers the NFT and store it in an immutable and perpetual way

Artificial intelligence

The combination of blockchain and artificial intelligence creates a powerful synergy that enables businesses to:

  • Gain deep insights into their customers
  • Enhance and optimize their internal processes
  • Optimize their marketing activities

BLOCKCHAIN TECHNICAL ADVANTAGES

NOT DUPLICABLE

Each Digital Identity is unique and cannot be duplicated. In addition, it is impossible to create more than one Digital Identity for each physical asset.

DECENTRALIZED

Registered on a distributed database for added security and transparency.

IMMUTABLE

Digital Identity be changed by anyone! It can be enriched with the most relevant events of its history, but the recorded information cannot be manipulated.

PERPETUAL

Once created, the Digital Identity will exist forever! Regardless of Ipsum.

IPSUM USER INTERFACE

Today blockchain is a quite  complex technology. 

Ipsum allows users to exploit all the benefits from the blockchain without its complexity:

NO CRYPTOCURRENCY​

Cryptocurrency is the first pain point of most blockchain based applications. To use our platform neither brands nor customers need to buy cryptocurrency!

FREE FOR USERS

Out platform is complete free for basic users! Receive the digital identity, require or send a proof of ownership and transfer the certificate for free!

NO WALLET MANAGEMENT

Forget about addresses or difficult mnemonic-phrase to manage your wallet Forget also about the fear of lose everything! We support you managing your wallet

Easy for customers, easy for companies

mobile APP, experience, tracking, property transfer, revision
dashboard for brand and autorized dealer, analysis and digital certificate control

Leverage innovative anti-counterfeiting to introduce customers and brands to a set of innovative services

team

Lorenzo Lucchinelli

CEO

Claudia Carcione

CMO

Domenico Macellaro

cto

Jacopo Ranalli

blockchain expert

Paolo Asti

Art expert

Renato Goretta

Data protection

About us

IPSUM is a Milan based company active in the development of blockchain certification for luxury goods. 

We are registered as Innovative Startup in the Italian “Registro delle Startup Innovative”

Our mission

Our customer-oriented idea aims to exploit an innovative anti-counterfeiting system, with the introduction of digital certification based on blockchain technology to fill the gap between the manufacturer and client, thereby introducing the client to a set of innovative services and the manufacturer to an innovative post-sale tools as well as a completely new approach to the second-hand market.